Industrial tour Essay

Last Thursday, the 17th of January year 2013, we went to EPZA and FCIE for our industrial tour. We visited the companies Macro Wiring Technologies Co. Inc., NSG Pilipinas NM and KLT Fruits Inc. Let me deal to you my insights for from each one company.First off we have the Macro Wiring Technologies Co. Inc. They manufacture Wire Harnesses and Assemblies and is the main provider of the APC company. Their mission is to be the Top Mind choice of customers in providing products and services and is committed to pull through on time with quality products defined by their customer. They vision their company to be a advanced manufacturer of Wire Harnesses and Assemblies for export and domestic markets in an environment bothy friendly, economically, viable and globally competitive patience. special to that, they aim to provide more jobs to Filipinos.Since they be the major(ip) supplier of APC, they do non practice advertising. though they subcontract with early(a) local companies, the y say that these companies were obtained as their client through word of mouth (referrals). Their stabbing materials are imported from China, Taiwan, US, UK and other countries. They use the JIT (just-in-time) as their delivery system. They only have one coiffure which is located at EPZA Rosario Cavite and they earn in dollars which is forecasted to be around 14M for this year.They operate 24/7 with 2 shifts. According to Maam Joan, the mathematical product head, most of their workers are students from NCST and are trained for a utmost training of one week. The second company, on the other hand deals with glass mats, glass fibers and PG separators. The company is Pilipinas NM (under NSG) that is located in FCIE. Their slogan is Lets raise our individual sensibility for quality to atom customers trust. This company is 100% Japanese owned and started its operation dated back on July 1, 1995. There are 120 employees for their 35,763 square meter factory.Their products are for expo rt though on that point is a 10% supply locally. Most of their clients are from Taiwan, India, China, Turkey and a lot more. The factory that we went to is in guardianship for the manufacturing of the products. They receive orders and complaints but for the sales and promotions, they have what they call a middle-company (like a middleman) so they are not fully aware of the advertising and other promotions their company is practising except that they know they join agate line/industry exhibits. The same goes for the delivery the delivery of the products depends on sales agents. They said that the volumes of orders are seasonal. The same as the send-off company, since their products are for export, their sales as in dollars.The utmost(a) company we went to is the KLT Fruits Inc. Established in 1984, KLT Fruits, Inc. manufactures tropical harvest-home purees, concentrates, red bean jams as well as preserves for markets in the US, Japan, Asia- Pacific, Europe, and the Philippines. They pride themselves by not only providing quality products but by also rendering technical services such as client product formulation, client process parameters, and new product development. Through their knowledge of the industry, production know-how, and our perpetration to quality, they are able to establish life-long partnerships with their clients. Their team of experts and skilled associates guarantees the best customer service and more importantly, products of the highest quality.Their production process is fully automated. There is what they call a central unit where only one soulfulness manages the entire process. The other employees are into packaging and other manual process needed before and later the production. Their sales are by container which is about 20 tonnes per container. And just like the introductory company, they do not have any advertising practices though they join expos or exhibits like the second company.Most of the partnerships of KLT are foreign companies located abroad and again, they earn in dollars too. The basis of their pricing, just the same as the first two aforementioned companies, are the raw materials, manufacturing, production and overhead costs which also dictates their market percentage.after discussing each of the information shared to us by the companies we went to, Ive noticed a few things they all have in common.1. They are exporting their final products because most of their clients are foreign.2. They do not do advertising.3. Each of them has a focus quality (Macro Wiring Technologies Co. Inc.), safety (Pilipinas NM), and long-term relationships (KLT Fruits Inc.)4. They are a major supplier of a company.5. Their company has only one plant.Upon knowing these similarities, I was able to realize that there really is a huge difference of channel-to-business from business-to-consumer in terms of sales, promotions, and relationships. I understood that in business to business, management is more focused in bui lding relationships with large accounts rather than trying to persuade other small-medium enterprises because targeting and serving the large companies yield greater profits. Another learning I had from the tour is that in b2b, sell isnt just about knowing who your customers and what your objectives are.But one must also understand each of the process the product goes through and the delivery system the company uses so that when conflicts arise, the management will then be able to create solutions faster. Why? Well, since business to business rely more on business relationships, then it is a must to deliver a good and competitive customer/client service. melody to business marketing is really quite confusing for we have been focused with consumer marketing for almost 4 years. But after being able to personally witness and hear the process, the strategies and operations of the manufacturing companies we have been to last Thursday, I had a clearer view of b2b.